In a highly controversial move, the far-right Sweden Democrats have launched an aggressive advertising campaign dominating Stockholm Central Station and local public transit networks. The political party's messaging has sparked intense backlash across the nation for its explicitly anti-immigrant rhetoric.
As part of the widespread campaign, the party placed provocative advertisements on city buses specifically targeting Swedish citizens of Somali descent. The public ads overtly suggest that individuals with Somali heritage should actively apply for "repatriation," effectively broadcasting the message that they are no longer welcome in the Scandinavian country.
The political takeover of the country's busiest transit hub has ignited a fierce debate regarding the limits of political advertising and rising xenophobia in Sweden, highlighting the growing boldness of far-right factions in mainstream public spaces.