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Snap's Pricey AR Glasses Impress on Tech, Fail on Fashion

Technology
June 19, 2026 · 1:00 AM

On The Vergecast: A deep dive into Snap's new smart glasses, Fox's Roku deal, and Facebook's AI Mode.

Snap's latest augmented reality glasses, the new Specs, may be the most impressive face-worn computer to date. Unlike bulky VR headsets, they're sleek and don't require a separate charging puck. Snap's years of AR lens development mean the device should launch with a robust set of features. But the price tag is a jaw-dropping $2,195—though that may simply reflect the current cost of cutting-edge tech.

However, there's a glaring problem: the looks. Photos of Snap CEO Evan Spiegel wearing the Specs tell the story. Despite the technological prowess, the glasses just don't look good on anyone. As Snap pushes to lead the augmented reality race, this fashion faux pas could be a tough sell for consumers.