As spring sunshine grows stronger, Japanese consumers are turning to extreme sun protection—including a hoodie designed to cover nearly the entire face. The garment, which resembles a balaclava with a wide brim, has sold three times more than initially projected, according to retailers.
Manufacturers report that the hoodie, often described as "suspicious-looking" due to its full coverage, has become a surprise hit among those seeking to shield their eyes and skin from UV rays. Its popularity comes despite—or perhaps because of—its incognito appearance.
Meanwhile, schools are joining the trend. Some educational institutions have introduced designated UV-protective sunglasses as part of their official gear, reflecting growing concern over sun damage among students. The move marks a shift from traditional sun hats and umbrellas to more comprehensive eye protection.
Experts note that while UV rays are strongest in summer, spring sunlight can still cause significant skin and eye damage, driving demand for innovative protection products.