Pop superstar Taylor Swift is taking legal steps to trademark her image and voice, a move widely seen as a preemptive strike against unauthorized AI-generated content. The application, filed with the US Patent and Trademark Office, covers a broad range of uses including digital replicas and audio recordings.
This action comes amid growing concerns over deepfake technology, which can create convincing fake videos and audio clips using AI. Swift's team has not commented publicly, but experts say it's a strategic defense to control how her likeness is used in the age of generative AI.
The trademark would give Swift exclusive rights to use her image and voice for commercial purposes and allow her to sue anyone who uses them without permission. It's part of a wider trend among celebrities seeking to protect their identity from exploitation by AI tools.