Teen Entrepreneur Opens Plant-Based, Gluten-Free Udon Shop by the Sea in Rural Kagawa

At just 18 years old, Moriro Murakami has opened a plant-based, gluten-free udon noodle shop in Mure Town, Kagawa Prefecture — an area with no public transportation, located right by the sea. The shop, named "by age 18," is part of the Setouchi Startup Flag series, which highlights young entrepreneurs in the Setouchi region. Murakami, who also runs a company called "Life is Good," aims to provide a unique dining experience that combines local flavors with dietary inclusivity. The shop's menu features udon made entirely from plant-based ingredients, catering to those with gluten sensitivities or vegan preferences. Murakami's venture has drawn attention for its innovative approach in a rural setting, emphasizing the potential for young entrepreneurs to revitalize local economies.