Commerce is entering a new era as artificial intelligence moves beyond answering questions to taking actions on behalf of customers. In a recent panel hosted by Hitech Advisors in collaboration with JP Morgan, industry leaders explored what the next generation of commerce will look like—driven by proactive, agent-driven AI that is deeply integrated across digital and physical experiences.
Key Highlights:
- The shift from discovery-based search and chatbots to action-oriented AI agents.
- Where the biggest opportunities lie in a post-search, post-chat world.
- How leading companies are rethinking customer experience with AI.
- Risks, constraints, and potential pitfalls.
- What it takes to stay ahead as the domain evolves.
Panelists included:
- Srinivas Paluri (CTO, BuyWander; former Zillow Group)
- Mariya Zorotovich (GM, Consumer Industries, Intel)
- Rucha Joshi (Group Product Manager, AI Products, Albertsons)
- Michele Fisher (Global Director, Business Strategy, Microsoft)
This conversation goes beyond surface-level AI trends, focusing on what actually changes for operators, builders, and decision-makers navigating the post-LLM landscape.