There's a guy in Lisbon. He sets up a folding table with an old tablecloth, a couple bottles of booze, and sits in a doorway. That's his entire business. No website. No logo. No LLC. No perfect setup.
Meanwhile, you've been telling yourself you can't launch your business yet because you don't have the right branding, the right software, or the right content strategy. The Portuguese booze seller is making sales today. You're not.
Stop waiting for the perfect setup. Start selling, even if it's just a table on a street corner.