In a recent episode of "So What?", the team at TrustInsights tackled the often-misunderstood world of Generative Engine Optimization (GEO). While many vendors claim to offer competitive tracking for GEO, the reality is that most of these promises are fiction. The data needed for comprehensive competitive analysis at scale simply doesn't exist yet.
Despite the lack of tracking tools, GEO is proving its worth. TrustInsights reports closed deals directly attributed to referrals from Gemini and ChatGPT. The key is focusing on what can be measured: real business outcomes rather than vanity metrics.
The episode highlights:
- What you can actually measure vs. vendor hype
- How to convince skeptical stakeholders
- Building a GEO strategy grounded in tangible results
For those ready to move beyond GEO basics, the full episode and a dedicated course are available at trustinsights.ai/geo101.