For those with sensitive skin, finding effective products that don't cause irritation can feel like an endless search. Amy Liu, founder and CEO of Tower 28, understands this struggle firsthand—and has built her entire brand around solving it.
"I think it is really helpful to reapply calming products throughout the day, especially after sun exposure," says Liu. "Even something as simple as a soothing mist can help bring your skin back to a more balanced place."
With April marking Rosacea Awareness Month and summer approaching—bringing increased sun exposure and outdoor activities—Liu emphasizes the importance of gentle, consistent care for sensitive skin. She particularly recommends formulas that incorporate hypochlorous acid, a natural anti-inflammatory and antibacterial ingredient.
"Hypochlorous acid can be really helpful," Liu explains. "It helps defend your skin against harmful bacteria, reduce redness, and soothe irritation, all while being incredibly gentle."
This ingredient features prominently in Tower 28's SOS skincare collection, which has earned seals of approval from the National Rosacea Society, National Eczema Association, and National Psoriasis Foundation. The line includes best-sellers like the SOS Rescue Spray and SOS Rescue Serum, both formulated with hypochlorous acid to calm visible redness and restore skin to its baseline.
For those experiencing rosacea symptoms like skin that feels hot to the touch, Liu suggests turning to these gentle formulas throughout the day. She notes that the SOS Rescue Spray can even be used over makeup without disturbing it, making it ideal for on-the-go relief when skin starts to feel irritated from heat, exercise, or sun exposure.
Beyond hypochlorous acid, Tower 28's approach to sensitive skin care includes other key ingredients. Their SOS Rescue + Relief Body Wash Treatment utilizes sodium hypochlorite—a compound used by medical professionals for centuries in diluted form—to support a stronger, healthier skin barrier for those prone to irritation, eczema, rosacea, or psoriasis.
Meanwhile, their SOS Recovery Cream focuses on ceramides, which Liu describes as "really essential for keeping your skin barrier healthy, locking in moisture, and keeping irritants out."
Liu's personal experience with sensitive skin informs every product development decision at Tower 28, creating a line that prioritizes both effectiveness and gentleness for those who need it most.