Navigating Global Economic Shifts: Prioritize Damage Control Over Trade War Victory

In a recent episode of Bloomberg This Weekend, Financial Times columnist and co-author of "How to Win a Trade War" Soumaya Keynes offered a nuanced perspective on the shifting global economy. Rather than aiming to "win" a trade war, Keynes argued that policymakers and traders should prioritize minimizing economic harm. Hosts David Gura and Christina Ruffini explored how escalating tariffs and geopolitical tensions are reshaping markets, with Keynes emphasizing that strategic adaptation—not aggressive retaliation—is the smarter path forward.