Vinted CEO: 'We Want to Give Every Item a Long Life' as Marketplace Expands Beyond Fashion

Once the domain of jumble sales and charity shops, preloved fashion and homewares have become major style and shopping trends in the UK. The rapid growth of online retail has led to what Adam Jay, CEO of Vinted's main marketplace arm, calls 'the normalisation of secondhand.' The UK is now at the forefront of an international shift, competing with France to be Vinted's largest market and among its fastest-growing, as the platform moves beyond clothing into categories like smartphones, books, and rugs.