In a concerted effort to address declining political engagement among younger generations, Wales' major party leaders have outlined their distinct approaches to connecting with youth as the 2026 Welsh Parliament election approaches.
First Minister Eluned Morgan emphasized the importance of direct, informal engagement, stating: "We're moving beyond traditional town halls. Meeting young people where they are—whether at universities, community centers, or even online gaming platforms—is crucial for genuine dialogue."
Opposition leaders echoed this sentiment while proposing varied methods. Plaid Cymru's leader highlighted digital-first strategies, including interactive social media campaigns and policy consultations via youth-focused apps. The Welsh Conservative leader pointed to mentorship programs that pair young activists with experienced politicians, arguing that "hands-on experience demystifies the political process."
Analysts note that these initiatives come amid concerns about a persistent participation gap. Recent surveys indicate that while 18-24-year-olds in Wales show high interest in issues like climate change and housing affordability, many feel traditional politics doesn't address their concerns effectively.
The leaders' proposals will be tested in upcoming local events, including a youth forum in Llandudno next month designed to foster cross-party discussions on education and employment policies.