Abigail Posner, a Harvard-trained cultural anthropologist and former Director of U.S. Creative Works at Google, argues that the most powerful creative breakthroughs stem not from having the right answers, but from asking better questions. In a keynote clip shared by the Collaborative Agency Group, Posner explains how leaders who persistently seek the 'why' behind human behavior can uncover deep insights that drive genuine innovation.
Drawing on her anthropology background and years collaborating with top advertisers, Posner provides a framework for asking questions that lead to unique, irreplicable ideas. She emphasizes that curiosity and a relentless focus on understanding human motivations are key to standing out in a crowded market.
Posner is available for keynotes on AI, creativity, and innovation leadership through the CAG Speakers Bureau.