Why Bidding on Your Own Brand Name Is a Must in Google Ads

If you run Google Ads, bidding on your own brand name isn't optional—it's essential. Competitors may target your brand to steal clicks, so you need to protect your turf. By controlling the spend on your brand terms, you ensure your business appears first and stays ahead. And if rivals bid on your name, it's fair game to bid on theirs in return. This strategy helps you maintain visibility, control costs, and keep competitors at bay in the digital ad game.