Many e-commerce entrepreneurs jump straight into advanced tactics like conversion rate optimization (CRO) without first laying the groundwork for sustainable growth. The hard truth: if you try to sell to everyone, you end up selling to no one.
Before worrying about AI tools or CRO, you need to identify your Ideal Customer Profile (ICP). Understanding who your product is for — and who it isn't for — is the foundation of any successful business. Get your basics right first, then scale.
This is an unpopular opinion in the startup world, but it's real talk: know your ICP before investing in growth hacks.