Why Sprinkling AI on a Broken Strategy Dooms Projects to Failure

In a recent episode of The AI Values Podcast, host Edosa Odaro and guest Jon Cooke discussed a common pitfall in AI adoption: organizations that try to fix a broken strategy by adding AI. According to Cooke, this "sprinkle AI" approach is the number one cause of AI project failure. He emphasized that AI can't salvage a fundamentally flawed business strategy—it only makes it more expensive. The episode highlights the critical need for a solid strategic foundation before pursuing AI initiatives.