Dr. Naeema Pasha, a prominent voice in AI ethics, deliberately includes typos in her keynote presentations. Her reasoning? Perfection breeds distrust.
"We still prefer humans that have flaws," she explains. "Because the output from AI is kind of perfect, people start having less trust."
Pasha argues that leaders should not let AI polish them into someone no one can trust. By leaving in small imperfections, she signals authenticity and builds a stronger connection with her audience.
This counterintuitive strategy highlights a growing tension in the age of generative AI: as machine-generated content becomes flawless, human audiences increasingly value the imperfect, the vulnerable, and the real.