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Xbox is a disaster

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July 5, 2026 · 1:00 PM

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Xbox is a disaster

Major changes are looming for Microsoft’s gaming division after years of bad decisions.

by Andrew Webster

Andrew Webster

Senior entertainment editor

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Jul 5, 2026, 12:00 PM UTC

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Gears of War: E-Day.

| Image: Xbox Game Studios

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Xbox is a disaster

Major changes are looming for Microsoft’s gaming division after years of bad decisions.

by Andrew Webster

Andrew Webster

Senior entertainment editor

Posts from this author will be added to your daily email digest and your homepage feed.

Follow See All by Andrew Webster

Jul 5, 2026, 12:00 PM UTC

2 2 Comments (All New)

Andrew Webster

Andrew Webster

Posts from this author will be added to your daily email digest and your homepage feed.

Follow See All by Andrew Webster

is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

This isThe Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the bleak state of the video game industry, follow Andrew Webster. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here.

How it started

Microsoft closed out Summer Game Fest with a bang. The company’s annual June showcase was packed with crowd-pleasers: Halo, Gears of War, Fable, a translucent Xbox, and even some pleasant surprises like new Persona and Crazy Taxi games. It was the kind of event that harkened back to the boisterous days of E3, when the industry was in a healthier place and game reveals were cultural events.

It was also a sham.

Just three days after the showcase, new Xbox CEO Asha Sharma warned of a “reset” at Microsoft’s gaming division, which would require “making hard choices.” The weeks that followed were filled with reports of impending layoffs, studio closures, and game cancellations. Ninja Theory is reportedly one of the studios on the chopping block, despite having just revealed a new game at SGF. If all this comes to pass, Xbox will be a shell of its former self.

After muscling its way into the console space nearly 25 years ago, Microsoft’s gaming division is at its lowest point ever. And the fallout from some disastrous decisions is going to get very ugly in the coming weeks and months.

It wasn’t always this way. With the arrival of the original Xbox in 2001, Microsoft seemed poised to be a viable contender in the space, with all of its resources helping it play catch-up with the likes of Sony and Nintendo.

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