Xbox's New CEO Asha Sharma Overhauls Game Pass and Exclusivity Strategy

Asha Sharma, the newly appointed CEO of Xbox, has this week been reversing key decisions made by her predecessor Phil Spencer, signaling a major shift in Microsoft's gaming strategy. Sharma has initiated changes to Game Pass, exclusivity deals, and even the branding of the Xbox name itself. Industry insiders describe this as a significant pivot that could redefine Microsoft's approach to the gaming market.