Xreal has permanently reduced the price of its top-tier AR glasses, the One Pro, from $649 to $599. The move comes just days before rival Viture's competing glasses are set to hit retail on April 27th.
The One Pro features Xreal's thinnest optics yet, designed to minimize reflections and deliver a crisp, high-contrast image for watching content or using AR applications. At $599, the glasses are now $150 more expensive than Xreal's entry-level model but offer a significant upgrade in visual quality.
"We want to make the best AR experience more accessible," a company spokesperson said. The permanent price cut is effective immediately across all retail channels.