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Apple TV is hitting its stride

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July 3, 2026 · 1:00 PM

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Apple TV is hitting its stride

The streaming service has had a steady string of new hits like Widow’s Bay alongside returning favorites like Silo.

The streaming service has had a steady string of new hits like Widow’s Bay alongside returning favorites like Silo.

by Andrew Webster

Andrew Webster

Senior entertainment editor

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Jul 3, 2026, 12:00 PM UTC

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Maximum Pleasure Guaranteed.

Image: Apple

Andrew Webster

Andrew Webster

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is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality over quantity. It has far fewer shows and movies than the likes of Netflix or Disney Plus, but generally speaking, the projects it does put out are quite good. It’s a strategy that has brought comparisons to the HBO of old, and 2026 has featured a particularly strong mix of new hits and returning favorites. It took a few years, but Apple TV seems to be finally hitting its stride.

In terms of brand-new series, this year’s offerings have been fairly spread out across genres. Leading the way has been the delightful Widow’s Bay, which skillfully manages the difficult task of being scary and hilarious at the same time. Joining it have been Margo’s Got Money Troubles and Maximum Pleasure Guaranteed, which explore stories about single mothers and sex workers from very different perspectives, and a splashy and frequently unhinged remake of Cape Fear led by stars like Amy Adams, Javier Bardem, and Juliette Lewis.

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That’s a pretty solid lineup on its own. But what has really helped flesh out Apple TV’s offerings is that those shows are coming out alongside the continuation of existing properties, many of which have been chugging along for several years.

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