Barcelona has appointed a new leader for sustainable tourism, and her message is clear: the city does not want any more tourists. In a bold departure from conventional tourism strategies, the official stated that Barcelona will focus on quality over quantity, aiming to reduce the negative impacts of overtourism on local communities and infrastructure.
"Not one tourist more," she declared, emphasizing that the city's appeal lies in its livability and cultural authenticity, which are threatened by unchecked visitor numbers.
The new policy involves stricter regulations on short-term rentals, promotion of lesser-known attractions outside the city center, and encouraging visitors to explore during off-peak seasons. Critics argue that such measures could hurt the local economy, but supporters see it as a necessary step to preserve Barcelona's identity.