Claire's has closed all 154 of its standalone stores in the UK and Ireland, resulting in the loss of more than 1,300 jobs. The accessories chain fell into administration twice within a year, with administrators Kroll confirming that all store employees have been notified of redundancy. However, its 350 concessions will remain open.
Known for its vibrant shop fronts and popular ear-piercing services, Claire's was a staple for teenagers. But it struggled against cheaper online competitors like Shein and Temu, as well as changing consumer tastes.
Kroll stated, "As of 27 April, all Claire's standalone stores in UK and Ireland have ceased trading. All store employees have been advised of redundancy."
Claire's owner Modella Capital had previously cited poor Christmas trading and a challenging high street environment, exacerbated by government policies raising staffing costs, as reasons for the administration.
Fashion expert Priya Raj noted that consumers have moved away from novelty, colorful jewelry, which was Claire's specialty. Teens now turn to social media for fashion inspiration, favoring minimal or curated looks over the brand's "juvenile" aesthetic.
Retail analyst Catherine Shuttleworth added that Claire's faced stiff competition from bricks-and-mortar rivals like Primark and Superdrug. Young shoppers, particularly Gen Alpha, have more spending options, including desserts and bubble tea, making it harder for stores selling just "stuff" to compete.
Claire's US operations are also struggling, having filed for bankruptcy for the second time in 2025, following a previous filing in 2018.