In the latest episode of "Setouchi Startup Flag" (#Setofura), host Kunaki Yamada and Keiichiro Fujita welcome Takamasa Takatsuji, the sixth-generation successor of Yamadaya Manju, a historic confectionery in Ehime Prefecture founded in the third year of Keio (1867). Takatsuji, a former TV Tokyo employee, shares his journey from corporate media to carrying on his family's 150-year-old tradition.
The episode features the "Ask Fujita Yamada!" segment, where the two VCs answer questions from the guest. The show also reiterates its call for information on harassment issues in the startup community, accepting anonymous reports.
Yamadaya Manju, known for its iconic steamed buns, continues to evolve under Takatsuji's leadership, blending tradition with modern business practices. The episode highlights the challenges and rewards of being an "atotsugi" (business successor) in Japan's changing economic landscape.