Qantas Uses Perth–Rome Flights as a Trial Run for Ultra-Long-Haul Project Sunrise

Qantas is quietly using its seasonal Perth–Rome route as a testing ground for its ambitious Project Sunrise initiative. By operating these long-haul flights, the airline is gathering critical data on passenger demand, crew scheduling, and operational logistics that will inform the launch of direct connections from Sydney and Melbourne to cities like New York and London. This strategic move allows Qantas to refine its ultra-long-haul strategy without the full investment of launching permanent flights.