The Department of Trade and Industry (DTI) in the Philippines has clarified that its proposed rules on advertising permits remain in draft form and will not be enforced at this time. The announcement aims to address confusion among businesses and advertisers who feared immediate compliance.
In a statement, DTI officials emphasized that the guidelines are still under review, with public consultation ongoing. The draft regulations, which would require businesses to secure permits for advertising materials, are intended to ensure fair trade and consumer protection. However, the DTI assured stakeholders that no penalties or enforcement actions will be taken until the rules are finalized and officially published.
Industry groups had raised concerns about potential disruptions to marketing and promotional activities. The DTI’s clarification provides temporary relief, urging businesses to participate in the consultation process to shape the final policy.
Stay tuned for updates as the DTI continues to refine the advertising permit framework.