Beauty Bar has expanded its cosmetics offerings with the launch of Pretty Smart, a women-owned U.S. makeup brand now available across its Philippine stores and online platform.
Developed by industry veterans, Pretty Smart aims to deliver high-quality, trend-forward cosmetics accessible to a broad consumer base. The brand emphasizes clean formulations, with all products being vegan, cruelty-free, and free from talc, parabens, phthalates, and sulfates. Key ingredients include coconut alkanes, organic jojoba seed oil, and carnauba wax.
The collection spans eye, lip, cheek, and complexion products in diverse shades. Notable items feature playful names and targeted benefits:
"I'm Dreaming Liquid Blush" offers a lightweight, buildable formula. "You've Got Brow Gel" comes in tinted and clear options for defined brows. "Faux My God! Lip Plumper" is a gloss infused with jojoba and avocado oils. "A+ Matte Liquid Lipstick" provides rich, long-lasting color. An "All-in-One Face Palette" combines multiple complexion essentials in one compact.
Shoppers can find Pretty Smart at Beauty Bar locations including Central Square BGC, Alabang Town Center, Rockwell Power Plant Mall, Glorietta 4, The Podium, Eastwood Mall, TriNoma, and Robinsons Magnolia, as well as via the retailer's online store.