Century Tuna is dramatically expanding its iconic 'Superbods' search, transforming it from an exclusive model hunt into a nationwide fitness challenge open to all Filipinos.
In a major shift for the long-running campaign, the company announced it will now welcome participants from all walks of life, regardless of professional modeling experience or traditional fitness industry backgrounds. The move represents a significant departure from previous years' more selective approach.
"We believe fitness and wellness should be accessible to everyone," said a Century Tuna spokesperson. "By opening the challenge to all Filipinos, we're celebrating diverse journeys toward health and inspiring more people to embrace active lifestyles."
The revamped program will feature multiple categories and judging criteria that extend beyond physical appearance to include personal transformation stories, commitment to wellness, and community impact. Participants will engage in various fitness challenges, nutrition workshops, and mentorship sessions throughout the competition.
Registration for the expanded Superbods challenge is now open through the official Century Tuna website and social media channels. The company expects thousands of applicants from across the Philippines to participate in what has become one of the country's most anticipated annual fitness events.
This inclusive approach aligns with growing consumer demand for more authentic, relatable health and wellness campaigns that celebrate progress over perfection. Century Tuna's decision to democratize its flagship program reflects broader trends in the fitness industry toward accessibility and representation.