Snap recently unveiled its $2,195 Specs glasses, a long-awaited augmented reality wearable. CEO Evan Spiegel described them as a way to bring computing into the real world, reducing our reliance on screens. Yet during his CNBC interview, the lens display was clearly visible, contrasting his message of screen fatigue.
Fashion is subjective, but the Specs are undeniably bold. With chunky frames, oversized arms, and an aviator-like shape, they resemble statement eyewear more than everyday tech. Snap is marketing them as high-fashion gadgets, featuring models like Kaia Gerber and musicians like Jack Harlow in ads shot by renowned photographer Steven Meisel. But the challenge of wearable tech is balancing style with comfort and versatility.
I believe anyone can pull off bold fashion with confidence, but history suggests otherwise. Google Glass failed partly due to its sci-fi look, making wearers feel like "glassholes." Even the Meta Ray-Ban Display faced criticism for being chunky, despite its classic Wayfarer design. The Ray-Ban Meta succeeded because they resemble ordinary glasses. Similarly, upcoming Google and Samsung Android XR glasses will offer both subtle and avant-garde options through Warby Parker and Gentle Monster.
With the Specs, there is no discreet option. Their weight (132–136 grams) is double that of already-heavy smart glasses (40–70g), making prolonged wear uncomfortable. For prescription wearers, they can't be a primary pair, adding to the cost. Snap seems aware, targeting early adopters who embrace bold looks. But for most people, the Specs will likely look more like Spiegel—dorky and conspicuous—than the stylish models in ads.